Eliza Ash ®
Designing intuitive UX / UI
for SaaS, AI, & data-rich products.
[ Who I am ]
[ Who I am ]
[ Who I am ]
Hi, I'm Eliza. My work spans early-stage products, high-fidelity prototyping, complex data visualization, and AI-driven experiences.
Products & Features
Products & Features
Products & Features
in UX Product Design
in UX Product Design
in UX Product Design
with SaaS Start-Ups
with SaaS Start-Ups
with SaaS Start-Ups
[ Selected Projects ]
Crafting meaningful digital experiences.
I collaborate with teams worldwide to create user-centered experiences. Here’s a look at some of my recent projects.
[ Selected Projects ]
Crafting meaningful digital experiences.
I collaborate with teams worldwide to create user-centered experiences. Here’s a look at some of my recent projects.
[ Selected Projects ]
Crafting meaningful digital experiences.
I collaborate with teams worldwide to create user-centered experiences. Here’s a look at some of my recent projects.
[ working with me ]
Designing products people understand and want to use.
[ working with me ]
Designing products people understand and want to use.
[ working with me ]
Designing products people understand and want to use.
Since 2021
ELIZA ASH®
Trusted by Founders
"Eliza was responsible for the UX design of our product offerings. Her contributions were critical in establishing the design framework that continues to shape our product's success."
10k+ users
Using features designed & launched.
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
4,700 miles
4,700 miles
From Indianapolis, Indiana living in Vienna, Austria. My work has no borders - I collaborate across time zones to deliver designs that scale.
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I have thoroughly enjoyed my time having Eliza as an employee and have come to know her as an irreplaceable asset to any team. She is motivated, creative, and incredibly hard-working. She is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
[ at a Glance ]
[ at a Glance ]
[ at a Glance ]
Laying the foundation for scalable, user-centered product experiences.
Research & Analysis
User research and data-informed analysis to define problems, validate assumptions, and guide design decisions.
Usability testing
User research
Information architecture
Heuristic evaluation
Research & Analysis
User research and data-informed analysis to define problems, validate assumptions, and guide design decisions.
Usability testing
User research
Information architecture
Heuristic evaluation
Research & Analysis
User research and data-informed analysis to define problems, validate assumptions, and guide design decisions.
Usability testing
User research
Information architecture
Heuristic evaluation
Rapid Prototyping
Rapid Prototyping
Rapid Prototyping
XF Collaboration
XF Collaboration
XF Collaboration
Motion Design
Motion Design
Motion Design
Public Speaking
Public Speaking
Public Speaking
AI Features
AI Features
AI Features
[ my process ]
[ my process ]
[ my process ]
[ 01
Research & Discovery
Understand users, business goals, and the problem space through interviews, surveys, and market analysis. Insights guide every design decision.
[ 01
Research & Discovery
Understand users, business goals, and the problem space through interviews, surveys, and market analysis. Insights guide every design decision.
[ 01
Research & Discovery
Understand users, business goals, and the problem space through interviews, surveys, and market analysis. Insights guide every design decision.
[ 02
Ideation & Concepting
Brainstorm solutions, sketch ideas, and create wireframes. Concepts evolve as feedback and new insights emerge.
[ 02
Ideation & Concepting
Brainstorm solutions, sketch ideas, and create wireframes. Concepts evolve as feedback and new insights emerge.
[ 02
Ideation & Concepting
Brainstorm solutions, sketch ideas, and create wireframes. Concepts evolve as feedback and new insights emerge.
[ 03
Prototyping & Testing
Build interactive prototypes and test with real users. Learnings inform refinements. This step often loops back to ideation.
[ 03
Prototyping & Testing
Build interactive prototypes and test with real users. Learnings inform refinements. This step often loops back to ideation.
[ 03
Prototyping & Testing
Build interactive prototypes and test with real users. Learnings inform refinements. This step often loops back to ideation.
[ 04
Implementation & Iteration
Collaborate with developers to bring designs to life. Monitor performance and iterate continuously to improve the experience.
[ 04
Implementation & Iteration
Collaborate with developers to bring designs to life. Monitor performance and iterate continuously to improve the experience.
[ 04
Implementation & Iteration
Collaborate with developers to bring designs to life. Monitor performance and iterate continuously to improve the experience.
[ faqs ]
Curious About Something?
Do you prefer email communication?
What tools and technologies do you use?
I primarily design in Figma / Figma Make for interface design, prototyping, and design systems. Depending on the project, I also work with tools like FigJam, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
Do you work with developers directly?
Yes. I regularly collaborate with engineers to ensure designs are feasible, clearly documented, and aligned with technical constraints.
[ faqs ]
Curious About Something?
Do you prefer email communication?
What tools and technologies do you use?
I primarily design in Figma / Figma Make for interface design, prototyping, and design systems. Depending on the project, I also work with tools like FigJam, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
Do you work with developers directly?
Yes. I regularly collaborate with engineers to ensure designs are feasible, clearly documented, and aligned with technical constraints.
[ faqs ]
Curious About Something?
Do you prefer email communication?
What tools and technologies do you use?
I primarily design in Figma / Figma Make for interface design, prototyping, and design systems. Depending on the project, I also work with tools like FigJam, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
Do you work with developers directly?
Yes. I regularly collaborate with engineers to ensure designs are feasible, clearly documented, and aligned with technical constraints.